Parker Pens TVC
CLIENT
The Quattro Group
Brief
To take over the creative direction and post-production of a TVC campaign that had some serious communication issues and a very tight deadline.
What we did
Building on the work completed to date, the material available and the "where will you take me" positioning statement, we re-edited the imagery and added the animated arrow device that builds through to the end frame.
OUTCOME
The TVC was played in the UK. Based on it's success in that marketplace, it was taken to the USA where it's launch resulted in a spike on wall street.