Caloundra Music Festival Branding 08
CLIENT
Sunshine Coast Regional Council
BRIEF
To update the 2007 Caloundra Music Festival Brand for the 2008 festival while maintaining the basic brand elements.
What we did
Building on the experience of the previous year and the brand equity that had been created, Six Degrees revised the colour scheme and supporting elements. A bolder approach was taken with regard to the promotion of the artists and event features. Media budgets were allocated to media that achieved the best results in the previous year. The campaign also featured an improved content managed website that allowed for speedy updates by festival workers.
OUTCOME
The 2008 festival was a very big success with a huge increase in visitor numbers and a better profile amongst both the media and artists.
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