Anna Bligh Fail Facts TVC

CLIENT

LNP (Liberal National Party)

BRIEF

Create a low budget TVC Ad campaign that could be easily updated and dispatched that undermines the Queensland Premier, Anna Bligh and the ALP's credentials

WHAT WE DID

In partnership with the LNP and the opposition office we researched key areas where the current government had failed to govern and then simply 'presented the facts' in an animated file. The beauty of the format was that we could change our message as the campaign progressed and new facts came to light. A key part of the strategy was to attack the policies and the failures and not the person.

OUTCOME

These 4 TVCs formed the backbone of the negative part of the campaign and were highly effective in achieving the 3.5% swing away from the ALP at the election. They also received positive reviews in the national press.

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